Sydney New Year’s Eve visual identity expression of interest

Develop and evolve an original Sydney New Year’s Eve visual identity to form the basis and inspiration for our communications and activities for the event.

The new visual identity will be used for a minimum of 3 years.

Your design should:

• clearly express and convey the essence of the event
• act as a graphic unifier for the event over time, providing consistency across the event from year to year
• clearly position and promote the Sydney as a cultural and creative city
• excite and connect with audiences, businesses, sponsors and partners
• play off the event’s unique and attributable strengths creatively, avoiding predictability

Our designers will use the selected visual identity artwork to develop a wide range of visual communications.

The visual identity should be flexible enough to be used across digital and print applications, including street banners, display signs, bus stops and billboards. These will be all different shapes, sizes, and orientations.

We’ll work with the creative agency / designer to finalise how we apply the artwork.

Stage 1

An open call for applicants to design and submit visual identity artwork. Expressions of interest must be lodged by Friday 26 July.

The following information is required:

• company details
• appreciation of the brief in a format of your choosing
• experience with previous projects of a similar nature
• list of comparable work

Applications can be made using the online form.

Emailed applications won’t be accepted.

Stage 2

The City of Sydney will choose up to 3 agencies to submit a visual identity and execution brief which will include design concept proposals.

The selected designers/agencies will be paid a fee of $3,000 (excluding GST) to create and develop their concept.

Stage 3

Once the evaluation of responses is completed, a single agency will be selected and awarded a contract to create the required elements for the brief.

• Applications open: Monday 1 July
• Applications close: Friday 26 July
• Shortlisted artists notified: Friday 9 August
• Stage Two artwork files due: Monday 2 September
• Selected proposal notified: 23 September